Esomar Book
Our commitment to ethics, data protection and quality - the standards behind every bcreciente study.
Ethics Are Not a Checkbox
bcreciente is a registered member of ESOMAR and follows the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics in every study we run.
This code defines how we treat respondents, how we handle data and how we report results - and we audit ourselves against it continuously.
- Informed respondent consent
- Data minimisation & security
- Transparent reporting
- Right to withdraw
How We Protect Respondents & Clients
Informed Consent
Every respondent is told who is conducting the research, what it is for and how their data will be used - before they take part.
Data Protection
Personal data is processed under GDPR principles, encrypted, access-controlled and never sold to third parties.
Confidentiality
Respondent identities are never shared with clients. Findings are always reported in aggregate.
Right to Withdraw
Respondents may stop at any time and request deletion of their responses - and we honour it immediately.
Honest Reporting
We report exactly what the data shows, including limitations, margins and caveats.
Independent Review
We participate in industry audits and welcome client data audits of our processes.
The Standards We Work To
| Standard | What It Means For Your Study |
|---|---|
| ICC/ESOMAR Code | International benchmark for ethics in market, opinion and social research. |
| GDPR (EU) | Lawful, transparent and secure processing of all personal data collected in the EU. |
| ISO 20252 | International quality standard for the market research process from design to reporting. |
| ISO 27001 | Information security management for our platforms, hosting and data handling. |
| CAPTCHA & Fraud Controls | Protection of data quality and respondent integrity throughout fieldwork. |
Download the Full Esomar Book
Request the complete PDF covering our policies, respondent rights and audit trail.
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