B2B & Consumer Research
Understanding people - whether they are buying for a business or for their home - is the heart of what we do. Our B2B and consumer studies are designed around real decision processes.
We combine rigorous recruitment with thoughtful questionnaire design to capture the views of consumers and business decision-makers alike.
Our B2B recruiters reach hard-to-find audiences including C-suite executives, IT buyers and industry experts.
What We Deliver
B2B Decision-Maker Studies
Executive interviews and surveys with purchasers, influencers and senior stakeholders.
Consumer Behaviour
Usage & attitude studies that map how and why consumers buy, use and repeat.
Concept & Product Tests
Early feedback on concepts, prototypes and products before you commit to launch.
Segmentation
Behavioural and attitudinal segmentation that groups your market into meaningful audiences.
Retail & Shopper Research
In-store and online shopping behaviour studies that connect shelf to basket.
Advertising & Media
Pre-testing and tracking of campaigns across categories and platforms.
Our Approach
Audience Definition
We define precisely who should be interviewed - consumers, users, buyers or decision-makers.
Screening & Recruitment
Strict screeners and B2B recruiting expertise ensure the right people participate.
Fieldwork & Management
Studies run across the modes and countries that reach your audience most effectively.
Reporting & Recommendations
Findings are delivered with clear implications for strategy, marketing and product.